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Gaffbee
Why list with us

A challenger portal, built with agents.

Gaffbee is new — launched in 2026, region by region. We don't have Rightmove's audience yet. What we do have is fixed pricing, qualified enquiries, and tools your team will actually use.

UK residential street
New in 2026No inflated numbersFounding-agent pricing
Honest positioning

What we won't say

Not from us

  • "Millions of monthly users" — we're new, and inflated figures help nobody.
  • "The UK's #1 portal" — Rightmove is #1. We're the challenger.
  • Per-lead surcharges hidden in the small print.
  • Multi-year tie-ins.

What we will say

  • Fixed monthly pricing per branch. No per-enquiry surcharges.
  • Every enquiry qualified — buyer position, funding, timeframe — before it reaches you.
  • Focused, region-by-region launches so marketing spend concentrates on your area.
  • CRM sync (Reapit, Alto, Jupix, Street, Dezrez, Expert Agent) from day one.
  • Cancel anytime after your 6-month founding trial.
What agents get

Six things Rightmove and Zoopla don't do

Free trial

6 months free

Founding agents get the platform free for their first 6 months. No card required to start.

Fair pricing

From £150 / branch / month

Founding 500 rate — a saving of up to 50%, protected for as long as your subscription stays active. Standard price for branches joining after the Founding 500: £249 + VAT.

Lead quality

Qualified enquiries

Every enquiry is scored on funding, chain and timeframe — so your team spends time on the 25% that matters.

Focus

Region-by-region launch

Buyer marketing concentrates on one region at a time. You get real local demand, not scattered UK-wide noise.

Ownership

Outcode ownership

Founding agents can lock exclusive routing on chosen postcodes for valuation and enquiry leads.

Tools

Smart listing tools included

Description writer, room tagging, auto-tour, extension report and redesign visualiser — no add-on fees.

Founding agents

What agents say once they're live

Quotes and figures below come from branches in our founding programme. Results are theirs, not industry averages — and we don't publish numbers we can't stand behind.

We joined in the first week of the founding programme, kept Rightmove running alongside, and the enquiries that came through were noticeably better qualified — buyers who had already been verified.
Rachel OkonjoDirector · Okonjo & Vale, Bristol
The feed from our CRM was live in about forty minutes. No re-keying, no spreadsheet exports. My negotiators didn't have to change a single habit.
Daniel HartleyBranch Manager · Hartley Residential, Leeds
Being able to show a vendor exactly how many views, saves and enquiries their listing got — with dates — has changed how our valuation appointments go.
Priya RavalHead of Sales · Raval Property Group, Croydon

Case studies

Bristol · 2 branches

Okonjo & Vale

The challenge
Strong local reputation, but portal costs were climbing faster than fee income and enquiry quality was falling.
What they did
Joined as a founding branch, ran Gaffbee alongside their existing portals for a full quarter and pushed all sales stock through the automated feed.
41%
of enquiries came from verified buyers
6.5 days
faster to first viewing, on average
£0
additional portal spend during the trial

Leeds · single independent

Hartley Residential

The challenge
One-branch independent competing against corporates with far bigger marketing budgets.
What they did
Used Featured upgrades from the founding allowance on their hardest-to-shift stock, and the branch page to consolidate reviews and local content.
3.2×
more branch-page visits vs. their old microsite
18
valuation requests in the first 90 days
40 mins
to full CRM integration

Want to speak to a founding branch directly? Ask us for a reference.